October 2013

Transaction Background

Twofour Group is an international, award-winning factual, features and entertainment television producer and digital agency with offices in the UK, US and Abu Dhabi. Twofour was Indie of the Year at the 2010 Broadcast Awards and ranked 2nd in Broadcast’s True Indie Survey 2013.

Twofour’s broadcast division produces shows such as BAFTA-winning Educating Essex, Splash! and The Hotel Inspector, with Twofour Rights bringing more than 400 hours of acclaimed programming to the international marketplace. Its digital division produces video, events, online channels and learning media for blue-chip brands, broadcasters and the public sector.

Boom Pictures was formed in July 2012 by the LDC-led take-private of Boomerang Plus. Its stable of production companies includes Boomerang, Oxford Scientific Films, Indus Films and Boom Pictures Cymru, as well as the recently launched Mainstreet Pictures and Delightful Industries. Genres span factual entertainment, music, children and youth, comedy and drama.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of Twofour.

Clarity advised on all aspects of the transaction from deal strategy and preparation through to marketing worldwide and finally negotiation of pricing and deal structure and execution.

Clarity played a critical role in managing the transaction through to a successful conclusion.

“The Clarity team applied an enormous amount of energy, insight and judgment in getting the deal done. We are very thankful that we had them fighting our corner.”

Charles Wace
CEO, Twofour Group