February 2018

Transaction Background

With offices in Bristol and London, True Clarity has deep capabilities across e-commerce and experience platforms such as Sitecore, which enable leading global enterprises to accelerate their digital transformation.

The award-winning Sitecore Gold partner has expertise in .NET, Sitecore, DevOps, e-commerce, big data, mobile web and cloud. True Clarity builds resilient, scalable and secure software for their impressive roster of clients including easyJet, Dyson and ASOS. Their strength lies in their ability to solve complex business problems and execute enterprise solutions through agile development and end-to-end service delivery.

The track record of True Clarity in building and operating high transaction volume content platforms significantly deepens Valtech’s capabilities and complements their long-term strategy in business transformation.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of True Clarity.

Our role included identifying potential partners, leading negotiations on pricing and structure as well as overall project management of the transaction, including coordinating multiple teams across multiple territories and work-streams.

Clarity ultimately achieved an outstanding result in closing a transaction which delivered both a very strong valuation as well as providing a partner that shared the same principles and ambitions combined with a strong cultural and strategic fit.

“Clarity were outstanding from the first meeting and were instrumental in helping us achieve a fantastic outcome. We truly enjoyed the experience of working with them and appreciated their commitment, tenacity, knowledge and valuable advice throughout the process. They were the perfect match for us in terms of expertise and name!”

Andrew Davies
Managing Director and Founder, True Clarity