June 2011

Transaction Background was founded in 2006 and has doubled in size every year since. Offering innovative consumer tools, market insight, news and product reviews, is the UK’s most popular comparison website for broadband and mobile phones.

The combination of effective high-scale search marketing and innovative web applications has enabled to generate in excess of 1.5m unique monthly visitors and grow rapidly and profitably since the site was launched. It now connects customers with all the leading telecommunications companies in the UK.

Forward is a rapidly growing group of online businesses which has been ranked in the top 20 of the Sunday Times Tech Track 100 for four consecutive years. Following the acquisition, will become part of uSwitch, a trusted switching service that helps customers compare prices of gas, electricity and other home services products.

Our Role

Clarity advised’s shareholders on all aspects of the transaction from deal strategy and preparation to negotiation and transaction execution.

Clarity assisted the management in preparing the business for sale, was responsible for identifying and contacting potential acquirers, managed discussions and overall planning of the transaction process.

Having identified the acquirer, Clarity led the negotiations on pricing and deal structure, maintaining momentum through due diligence and managing the project to its successful completion.

“Clarity went above and beyond to understand our business and people from the inside out. This resulted in a smoother and more focused process than we could have hoped to expect, ultimately achieving the best possible outcome for us. We would not hesitate to recommend them.”

Tom Leathes