May 2017

Transaction Background

Founded in 2006 and based in Sydney, The Monkeys are consistently regarded as a leading Australian creative agency.

The Monkeys and Maud create provocative ideas that live within advertising, entertainment, technology and design to help companies connect with their audiences.

The agencies are behind some of the industry’s most effective brand positioning campaigns such as Telstra’s ‘Thrive On’; Meat and Livestock Australia’s ‘You Never Lamb Alone’ and the latest QANTAS Dreamliner launch.

The acquisition bolsters Accenture Interactive’s offering to Chief Marketing Officers and Chief Digital Officers, providing a full suite of customer digital transformation services from creative to technology, spanning experience design, marketing, content and commerce.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of The Monkeys and Maud.

Clarity was responsible for planning and managing the overall process, including helping prepare the business, marketing to prospective strategic partners globally and ultimately successfully closing the transaction.

The transaction was led out of Clarity’s Sydney office, further demonstrating our international reach and deal execution capabilities.

“Clarity’s global reach, market intelligence, experience and understanding of our business were all critical in achieving a great outcome for us. They genuinely care about our business and the people and culture within it, which meant they were able to orchestrate a deal that covered what was important to both businesses. We are massively excited about our future with Accenture.”

Justin Drape, Mark Green & Scott Nowell
Co-Founders, The Monkeys