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October 2011

Transaction Background

The College Group is an international business communications consultancy employing over 300 people in thirteen offices in Europe, Africa, Asia and the US, with an annual turnover of £40m.

From its core practice of Business Communications, incorporating both capital markets and corporate brand building PR, The College Group has built out its service to clients into four further complementary practice areas: government and regulatory affairs; employee engagement; strategic research and branding, design, reporting and digital.

The investment from Vitruvian comes towards the end of a four year period during which The College Group has more than trebled in size.

Our Role

Clarity was the sole financial advisor to the shareholders of the College Group on all aspects of the transaction from deal strategy and preparation to negotiation and transaction execution.

Clarity was responsible for assisting the management in preparing the business for sale, identifying and contacting potential acquirers, managing discussions, and the overall planning of the transaction process.

Having identified the acquirer, Clarity led the negotiations on pricing and deal structure, maintaining momentum and managing the project to its successful completion, including delivering a shareholder base of more than 130 individuals.

“Selling your own business isn’t a natural skill: one is too bound up in it emotionally. The Clarity team kept me straight on what matters and what doesn’t. That’s vital to both the vendor and the investor in achieving a positive outcome.

Alex Sandberg
Founder, The College Group

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