June 2011

Transaction Background

Dentsu is the world’s #1 consolidated agency brand and the world’s 5th largest marketing communications holding company. The acquisition of Steak doubles Dentsu’s size in the UK and follows on Dentsu’s acquisition in January of the Düsseldorf based digital creative agency, Social Thinkers, further substantiating Dentsu’s commitment to digital growth and success in Europe.

Steak is a digital media company, with offices in London, New York and Melbourne. Steak specialises in paid and natural search marketing (SEM and SEO), social media marketing, affiliate management, display advertising and digital design.

Steak won Media Agency of the Year at the Interactive Marketing and Advertising Awards after only three years of trading in 2008, and has since maintained top fifteen status in Marketing and New Media Age league tables for digital search agencies in the UK. Clients of Steak include Virgin Holidays, Debenhams, Swiftcover and Dixons Retail in the UK; Trump Hotels, Maxim and UStoreit in the US; and Betfair, Best Western and Thrifty in Australia.

Our Role

Clarity advised Dentsu on all aspects of the transaction including valuation, pricing, structure and deal strategy to ensure an optimal outcome and successful conclusion.

Clarity led negotiations with Steak and their advisors and was responsible for the overall management of the transaction, including liaising with Dentsu’s other specialist advisors across multiple jurisdictions.

“Clarity were key in making this transaction happen. The energy was there from start to finish. In addition, dealing and talking with the team on almost a daily basis made us feel they were part of our organization. We all valued their advice and opinion.”

Nicholas Rey
CFO, Dentsu Network West