April 2015

Transaction Background

Founded in 2003 and based in London, Splendid is an award-winning user experience design and technology consultancy.

Its multinational, blue-chip client roster includes Barclaycard, Boots, eBay, Gamesys, News UK, Skrill, SSE and Star Alliance.

Creston plc is a quoted marketing communications group delivering a range of digital technology-based marketing solutions to blue-chip global clients.

The acquisition reflects Creston’s strategy to grow its digital marketing consultancy offering focused on helping its clients with digital transformation.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of Splendid.

Clarity was responsible for planning and managing the entire transaction process, including marketing to potential partners globally and ultimately successfully closing the transaction.

Clarity played a critical role in identifying Creston as the right partner and helping structure a transaction which maximised the potential value for Splendid’s shareholders whilst maintaining a partnership model.

“We have known the Clarity team for many years and they were the only choice in our minds to complete the sale of Splendid. Their passion for our industry and understanding of our business were second to none.”

Paul Bishop, Alex Eicke & Dan Morris
Managing Partners, Splendid