July 2015

Transaction Background

Headquartered in Belgium, Selligent is an international vendor of cloud-based (big) data-driven marketing automation solutions, recognised by Gartner as one of the leading Multichannel Campaign Management software companies worldwide.

Selligent serves over 450 brands across 19 countries in Europe and North America, with clients including Samsung, GM, IKEA, BMW, ING and Hearst.

Natively integrated, Selligent’s platform helps brands and marketers analyse customer data and behaviour to identify untapped segments; create interactions across email, mobile, social, web and customer care; and optimise offers and campaigns for maximum conversion.

Based in Palo Alto, CA, HGGC is a leading North American mid-market private equity firm with a proven track record of scaling software vendors and building companies into category leaders, in partnership with strong management teams and founders.

Our Role

Clarity and JEGI co-advised the shareholders of Selligent on all aspects of the transaction. We were responsible for preparing the business for sale, identifying and managing discussions with potential acquirers worldwide as well as the overall planning and coordination of the transaction process.

On receipt of offers, the team led negotiations on pricing and structure and ultimately delivered a deal that exceeded the expectations of our client and ensured an optimal outcome for both the exiting investors, as well as the management team who retain a significant minority stake in the business.

“JEGI and Clarity proved to be great advisors, as well as great bankers. Their level of preparation and consultative approach made a big difference. And the quality of their work and advice during the process was even more impressive.”

André Lejeune
Chairman & CEO, Selligent