July 2014

Transaction Background

Salterbaxter are recognised leaders in sustainable business issues. Working where business strategy, sustainability and creative communications meet, Salterbaxter creates strategies and stories for some of the world’s leading businesses and brands, including Adidas, Anglo American, BP, BSkyB, LEGO and Maersk.

An established leader in the field in the UK and Europe, the company has recently seen growing momentum in the Middle East and North America, as the role of business in society is challenged and re-thought at pace and at scale.

Salterbaxter will be aligned to Publicis Groupe’s strategic communications company, MSLGROUP, and form the core of MSLGROUP’s global Corporate and Brand Citizenship Practice.

Our Role

Clarity advised the shareholders of Salterbaxter on all aspects of the transaction from deal strategy and preparation to negotiation and transaction execution.

We led the negotiations on pricing and structure to ensure an optimal outcome and successful conclusion.

We were responsible for the overall project management of the transaction including liaising with multiple advisors, managing due diligence and maintaining momentum through to completion.

“We met the team at Clarity quite a while before we started working with them and were impressed with the time they took to get to know us and our business. They were instrumental in making the transaction happen and provided us sound advice all along the way right from the early days through to completion.”

Nigel Salter & Penny Baxter