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May 2016

Transaction Background

Pegasus is a leading UK integrated healthcare communications consultancy. It is amongst the most decorated and highly respected agencies in the UK with awards over the last year alone including Communique Consultancy of the Year, PRCA Consultancy of the Year, PR Week Consultancy of the Year and Sabre EMEA Health Consultancy of the Year.

The company has grown rapidly in recent years, delivering an increasingly integrated solution for its clients which include many of the best known companies and brands in the sector, including GSK, Boehringer Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi and Danone.

UDG Healthcare plc, a Dublin-based, FTSE 250 and LSE-listed company, is a leading provider of outsourced solutions to healthcare companies. This acquisition reflects UDG Healthcare’s strategy to scale its range of services in high-value multi-channel healthcare communications.

Pegasus will be aligned to UDG Healthcare’s Commercial & Medical Services division, Ashfield, which will enable Pegasus to accelerate its development through access to the broader Ashfield network.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of Pegasus.

Clarity was responsible for planning and managing a highly competitive sale process, which included marketing the business to potential partners globally and ultimately successfully closing the transaction with the preferred buyer.

Clarity played a critical role in identifying UDG as the right partner for Pegasus and closing a transaction which delivered both a very strong valuation and deal structure for the shareholders, as well as providing a partner with a strong cultural fit which is able to provide the optimal growth platform going forwards.

“The Clarity team were invaluable in getting us exactly the deal we hoped for. They were by our side at every step of the journey, from finding us the perfect buyer, to delivering an excellent deal for the shareholders and the business, to giving us thoughtful, honest and straightforward advice whenever we needed it. I would recommend them to anyone without hesitation!”

Lisa Bradley
Founder

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