August 2010

Transaction Background

Optomen has been ranked by Broadcast as the UK’s No. 1 independent producer of factual programming for the last 3 years and is one of the country’s largest standalone TV producers, with operations in London, New York and Los Angeles.

Renowned for launching the careers of Clarissa Dickson Wright and Jennifer Paterson (Two Fat Ladies) and Jamie Oliver (The Naked Chef), Optomen is the runaway leader in the food genre, making programming with the likes of Heston Blumenthal and Valentine Warner. The company also has an exclusive relationship and joint venture with Gordon Ramsay, One Potato Two Potato, set up in 2008 to produce all of Ramsay’s worldwide TV output.

ALL3MEDIA is a global television, film and new media production and distribution business with companies based in the UK, Germany, the Netherlands, New Zealand, Australia and the USA.

Our Role

Clarity advised the Optomen shareholders on all aspects of the transaction including valuation, tactics and strategy to maximise value at sale.

Ultimately, the team led the negotiations on pricing and deal structure with ALL3MEDIA and were responsible for the overall project management of the transaction, which included liaising with Optomen’s other specialist advisors.

“Clarity’s granular approach and detailed financial modelling helped us navigate through a complicated deal and end up with a structure that was beneficial for all the stakeholders. Their discretion allowed the deal to proceed without intrusive media attention and their tenacity helped ensure a successful outcome.”

Patricia Llewellyn
Managing Director, 
Optomen Television