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April 2011

Transaction Background

Media Ingenuity helps millions of consumers in the UK find retail financial products online. Through effective use of large scale online marketing campaigns the company brings visitors to its website, www.totallymoney.com, which regularly receives in excess of 1 million unique visitors each month.

Media Ingenuity’s unique blend of analytical approach to online marketing and proprietary technology has enabled it to grow rapidly and profitably since its launch in 2006. In 2010 the company ranked at no 14 in the Sunday Times Tech Track 100 list of the fastest growing UK technology companies. It is now the largest online display advertiser of financial services in the UK (according to comScore).

Scottish Equity Partners is a growth equity and venture capital investor helping to build world class companies in sectors such as IT, energy and healthcare in the UK and Europe.

Our Role

Clarity advised the Media Ingenuity shareholders on all aspects of the transaction including marketing, strategy and negotiation to ensure the best outcome for all shareholders.

Clarity assisted the management team in preparing a detailed business plan and identifying and contacting potential partners worldwide.

The team managed discussions with a range of partners, advised on all offers received and led negotiations through to the successful completion of the transaction. This included the overall project management of the transaction and liaising with Media Ingenuity’s other specialist advisors.

“I thought Clarity were great. We met a lot of the other specialist advisors for our sector and Clarity’s competence, energy and calibre of people shone through from the start – I would go as far as to say they were in a different league. This translated into a really well run process: information well managed, momentum maintained through several tricky phases and good counsel and tactical experience when it counted. We might have got the same result with another advisor but actually, I doubt it.”

Will Becker
Director & Founder, Media Ingenuity

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