July 2017

Transaction Background

MC&C is a leading independent performance media agency which utilises advanced data modelling capabilities to create optimal brand and response media buying in line with their clients’ business growth goals.

By understanding the brand, MC&C models and optimises both business and campaign performance to meet short, medium and long-term objectives. Its vision is that all clients can use data to deliver defined business outcomes from their media investments, rather than merely media outputs.

With the backing of Key Capital Partners, MC&C will accelerate its growth strategy through the investment in technology and senior talent as well as through selective acquisitions of complementary businesses.

Our Role

Clarity was the sole corporate finance advisor to the shareholders of MC&C.

Clarity advised MC&C on all aspects of the transaction including identifying and marketing to prospective partners, deal strategy, leading negotiations and ultimately successfully closing the transaction with the preferred partner.


‘As the founder, I was looking for a genuine partner to represent and guide us through one of the most important milestones for our business. We were looking for an adviser with the highest integrity and commerciality as well as impeccable execution skills. Clarity delivered on all of that and more. Their determination and close support throughout yielded a great outcome for all.’

Mike Colling
Founder and Chief Executive Officer, MC&C