July 2019

Transaction Background

Jones Knowles Ritchie (JKR) was founded in 1990 and employs over 300 people globally across its London, New York, Singapore and Shanghai offices.

JKR is one of the world’s most renowned brand and design agencies. It delivers the very highest quality of creative work and strategic thinking to its clients around the world with whom it has deeply embedded, strategic relationships and an outstanding level of client satisfaction.

Since its inception, it has partnered with companies including AB InBev, Unilever, Kraft Heinz and Mars Inc as well as category disruptors Hippeas, Ugly and The Gut Stuff.

JKR is consistently recognised at leading industry awards and was recently crowned Design Agency of the Year at D&AD 2019, for the second year running. It was also listed in the top 100 of The Sunday Times HSBC International Track 200.

GCP’s investment will allow JKR to remain independent, provide a full exit for the founders and give the existing leadership team the freedom to continue growing the business.

Our Role

Clarity acted as the sole corporate finance advisor to the shareholders of JKR.

We were responsible for managing a focused process including identifying and marketing to prospective partners, negotiations on pricing and deal structure as well as co-ordinating the due diligence process with multiple parties.

We successfully completed the transaction with the preferred party, delivering an excellent outcome for both the exiting founders and ongoing management team.

“Clarity were a very good partner to us. They took the time to get to know us. They helped us achieve our ultimate goal of exiting the founders while providing a platform for growth and model that allowed us to remain proudly independent.”

Guy Lambert
Global Chief Executive Officer, JKR