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Shaping a world leader in design-led creative

GCP’s investment will allow JKR to remain independent, provide a full exit for the founders and give the existing leadership team the freedom to continue growing the business

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  • Marketing Services and Technology

JEGI CLARITY acted as the sole corporate finance advisor to the shareholders of Jones Knowles Ritchie (JKR) on their investment from UK based private equity firm Growth Capital Partners (GCP).

JKR is one of the world’s most renowned brand and design agencies. It delivers the very highest quality of creative work and strategic thinking to its clients around the world with whom it has deeply embedded, strategic relationships and an outstanding level of client satisfaction. Since its inception, it has partnered with companies including AB InBev, Unilever, Kraft Heinz and Mars Inc as well as category disruptors Hippeas, Ugly and The Gut Stuff.

JKR was founded in 1990 and employs over 300 people globally across its London, New York, Singapore, and Shanghai offices. The business is consistently recognised at leading industry awards and was recently crowned Design Agency of the Year at D&AD 2019, for the second year running. It was also listed in the top 100 of The Sunday Times HSBC International Track 200.

GCP’s investment will allow JKR to remain independent, provide a full exit for the founders and give the existing leadership team the freedom to continue growing the business.

JEGI CLARITY were a very good partner to us. They took the time to get to know us. They helped us achieve our ultimate goal of exiting the founders while providing a platform for growth and model that allowed us to remain proudly independent.”

Guy Lambert, Global CEO, JKR

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