December 2014

Transaction Background

Backed by EPIC Private Equity, Indicia is one of the UK’s leading independent customer engagement agencies providing full-service data, analytics, planning and creative services delivered through one agency proposition.

Indicia connects global brands and consumers by leveraging the company’s proprietary insight and planning data platform, Interact.

Interact’s established partnership with over 40 data suppliers helps Indicia develop actionable insights that other agencies cannot, providing a significant point of competitive difference.

The acquisition will act as a key component of Konica Minolta’s strategy to build out their global marketing services offering, with digital services and data analytics at its core.

Our Role

Clarity was the sole corporate finance advisor on the sale of Indicia, advising on all aspects of the transaction from deal strategy and preparation to negotiation and transaction execution.

Clarity led the negotiations on pricing and deal structure, designed to allow shareholders to exit in full at completion whilst also incentivising management to drive the future performance of the business.

The team coordinated multiple advisors through due diligence and deal execution, maintaining momentum and guiding shareholders through a multi-layered approval process to a successful outcome.

“Clarity were the perfect advisor from the moment of engagement until the day of completion. Having won the mandate on the basis of their superior understanding of our business and marketplace, they did not then rest but instead invested a huge amount of time with management getting into the detail before moving to sale preparation.”

James Henderson
Investment Director, EPIC Private Equity