July 2007

Transaction Background

Prior to the transaction The IMW Group consisted of two entities – The Search Works, the UK’s leading independent SEM agency, and The Technology Works, a search management technology company.

TradeDoubler is a global digital marketing company based in Sweden. The acquisition added search marketing capabilities to its existing portfolio of services.

The transaction enabled The Search Works to move to the next stage in its growth by providing opportunities for further geographic expansion.

Our Role

Clarity reviewed strategic options for the shareholders, which led to the decision to market the business for sale.

Clarity defined a detailed strategy for marketing The IMW Group, including an operational plan to separate its two divisions as required.

Clarity managed an aggressive auction process amongst senior decision makers at global agency groups, digital marketing companies, private equity firms and other potential buyers, resulting in an excellent outcome for shareholders.

“Clarity’s level of commitment at a senior level, and understanding of our business and the market, were key to achieving an excellent outcome for shareholders.”

Nick Hynes
The IMW Group