March 2019

Transaction Background

Hjaltelin Stahl, founded in 2003, is one of Denmark’s largest independent agencies and was voted the best agency in Denmark in 2019 for the 4th consecutive year in the annual Mylmage survey. Hjaltelin Stahl creates cross-channel branding campaigns and digital experiences for globally renowned brands such as Arla, COOP, IKEA, Suzuki and Telia. The agency employs approximately 150 creatives, digital designers, producers, technologists and communication consultants specialising in advertising, branding, film production, social and marketing automation.

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey and is ranked the world’s largest digital agency in the latest Ad Age Agency Report.

In becoming part of Accenture Interactive, Hjaltelin Stahl gains access to a scalable set of capabilities across design and innovation, content, marketing, commerce and experience platforms, and the ability to take advantage of Accenture lnteractive’s deep industry experience and global scale.



Our Role

Clarity created this transaction by bringing together Hjaltelin Stahl and Accenture Interactive. Our market perspectives and understanding of what both organisations were looking for led us to be strongly convinced of the rationale for the combination. Ultimately we did this in a manner that fostered a deal both parties were excited about.

Clarity acted as sole corporate finance advisor to the shareholders of Hjaltelin Stahl. Our role included leading the overall process and negotiations on pricing and structure as well as being responsible for the planning and orchestration of the transaction.

“Simply put Clarity made this deal possible. They knew that introducing us to Accenture would add significant value to both, and they were right. They knew how to get the transaction executed. More than that they guided us through with quality advice and unwavering determination to deliver the right and best possible deal.”

Steffen Hjaltelin
Founder and Partner, Hjaltelin Stahl