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June 2010

Transaction Background

A top-10 UK agency, DLKW works with leading brands such as Morrisons, E.ON, and GM, across the full-range of communications disciplines, from advertising and public relations, to promotions and digital marketing campaigns.

DLKW was acquired from Creston and will be combined with Lowe London, which will be re-named DLKW Lowe and serve as one of the Lowe Worldwide network’s key “hub market” agencies.

Interpublic has long sought to bolster its UK creative operations whilst the Lowe Worldwide network will provide a proven global platform from which to satisfy DLKW’s international aspirations.

As part of the transaction, senior DLKW management made a minority equity investment into the newly combined entity.

Our Role

Clarity advised the management team of DLKW on its sale by Creston to Lowe Worldwide for $40 million.

Clarity worked closely with the management at the initial stages to understand the key drivers and sensitivities.

Clarity led negotiations with IPG and Creston on all relevant aspects of the transaction and the structure of the investment into the newly merged agency.

Clarity ensured that the overall deal timetable was adhered to in order to ensure a successful outcome.

“Clarity were instrumental in securing our deal with Lowe. They fully understood what we were looking for and their approach struck a perfect balance between pragmatism and detail. They were particularly sensitive to the three party dynamic of the transaction and ensured that momentum was maintained throughout. Most of all, they were straight talking and provided sound advice.”

Greg Delaney, Tom Knox & Richard Warren
Chairman & Joint Chief Executives, DLKW Lowe

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