August 2019

Transaction Background

Car Throttle, founded in 2009 by Adnan Ebrahim, is a leading social media brand with over 14 million car enthusiast followers worldwide and 2.5 billion video views amassed on YouTube, Facebook and Instagram over the last year. It also owns the fast-growing Motorsport brand, WTF1, which has over 1 million followers and a keen audience of F1 drivers and racing fans.

The company, with offices in London and New York, is well known for its viral videos and high social engagement, working with global brands such as Red Bull, Mercedes, McLaren and Shell to produce and distribute engaging car and Motorsport content and helping them tap into its valuable audience. The brand is best known for its popular YouTube channel which has over 2.4 million subscribers and regularly features celebrity guests from the world of automotive.

The acquisition by Exponent backed Dennis Publishing provides Car Throttle with a platform for its next phase of growth and aligns with Dennis’ strategy to increase scale in key verticals. The team will help Dennis accelerate their social presence and offering, not only for their Automotive brands such as Auto Express, but also across the wider portfolio.

Our Role

JEGI | CLARITY acted as the sole corporate finance advisor to Car Throttle on all aspects of the transaction, including preparing the business for sale, identifying and managing discussions with potential counterparties, liaising with and coordinating the company’s advisors as well as managing the due diligence process to a successful conclusion.

Ultimately, JEGI | CLARITY played a key role in delivering a result that was optimal for all key stakeholders.

“JEGI | CLARITY were instrumental in delivering a successful outcome for our business. Not only do they thoroughly understand media agency businesses, but they are also well respected in the industry. JEGI | CLARITY became trusted, round-the-clock friends who I leaned on heavily for guidance during our process. I wouldn’t hesitate in having them by my side again!”

Adnan Ebrahim
Founder & Chief Executive Officer, Car Throttle