July 2015

Transaction Background

Briefing Media is the leading provider of business information and marketing solutions to the UK agricultural sector.

The company has grown very rapidly in recent years and today reaches in excess of 250,000 people across multiple platforms through its industry leading brands which include Farmers Guardian, Arable Farmer, Dairy Farmer, LAMMA, Croptec and Agrimoney.

With the backing of Lyceum Capital, Briefing Media will accelerate its growth strategy through broadening its reach, rolling out additional services, international expansion, as well as through the selective acquisitions of complementary businesses.

Our Role

Clarity and JEGI co-advised the shareholders of Briefing Media, which included both management and the private equity fund, Kester Capital.

We were responsible for planning and managing the overall sale process and marketing the business world-wide, including a roadshow in Europe and the US.

We led highly competitive negotiations with multiple bidders and advised on overall deal strategy to maximise value and deliver an excellent outcome for all shareholders.

“Clarity and JEGI took great trouble to really understand our business before preparing a deal process strategy. They have managed a complex process with multiple bidders in a thorough, methodical and highly professional manner. I am delighted with the outcome for both our exiting and new investors. Thanks in large part to Clarity and JEGl, our business is well positioned for the next phase of growth.”

Neil Thackray
CEO, Briefing Media