January 2013

Transaction Background

BrandAlley UK (“BAUK”) was launched in 2008 as a joint venture between BrandAlley S.A. and News International. Since inception, BAUK has been at the forefront of the online designer private sales model in the UK, rapidly growing sales volume and revenue and winning multiple industry awards.

In 2012 it launched a successful ancillary service in Outlet, a permanent designer catalogue available on its site.

As the UK’s #1 fashion private sales site, BAUK has unparalleled relationships with over 500 major brands, including many of the most popular designer and high street brands in the UK, as well as a loyal and growing membership base of 1.6m.

Following the MBO, led by the CEO Rob Feldmann and backed by private investors, the business will use the additional committed funds to continue and accelerate growth through further investment in customer relationship management and enhancing the existing website, mobile and social offering.

Our Role

Following a strategic review of BrandAlley UK by the shareholders, News International and BrandAlley S.A., Clarity was appointed as sole corporate finance advisor.

Clarity advised the shareholders on all aspects of the transaction including identifying and marketing to prospective acquirers in the UK, Europe, Asia and the US, overall deal strategy, leading negotiations with bidders and ultimately closing the transaction with the preferred party.

Clarity played a critical role in maintaining process momentum, running the deal to a very tight timetable, with the transaction successfully completing within 10 weeks of approaching potential acquirers.

“Clarity did an excellent job for us. The process involved multiple parties from different geographies, with complex commercial issues to manage, all on an extremely tight timeline. They worked incredibly hard to get the deal closed, and we highly valued their insight and energy as well as the pragmatic approach they took to making it happen.”

News International