May 2012

Transaction Background

Launched in 2008, adam&eve has quickly become one of the most talked about and respected agencies in the UK. It has built an impressive client base including blue chip brands such as John Lewis, Halifax, Google and Phones 4U. adam&eve’s creative work has been widely admired and repeatedly recognised across key creative awards in the UK and internationally. The agency has grown rapidly since launch, and is now one of the top five independent agencies in the UK, with billings exceeding £80m.

DDB UK is one of the world’s most awarded creative agencies, ranked No. 1 over 13 years of the Gunn Report. Its key clients include Volkswagen, Exxon Mobil, Unilever and Diageo.

Combined, adam&eve and DDB UK will be a formidable creative force and one of the top agencies in the UK market. adam&eve/DDB will also be an important hub for the DDB Global network, bringing a unique combination of entrepreneurial energy and creative flair to international client opportunities.

Our Role

Clarity advised the shareholders of adam&eve on the approach received from DDB Worldwide and all aspects of the subsequent transaction.

Clarity led the negotiations on pricing and deal structure, designed to deliver the desired benefits to adam&eve and DDB.

Clarity was responsible for the overall project management of the transaction through to successful completion on a strict timeline, including coordinating mutual due diligence and other teams of specialist advisors.

“Clarity were central to the successful completion of our discussions with DDB. Their focus, discipline, thoroughness and stamina kept all those concerned on a clear path and allowed us to continue running a successful business when we could have been distracted. Their advice was both realistic and inspiring and their energetic and driven approach is underpinned by impressive commercial expertise.”

James Murphy
CEO, adam&eve/DDB