San Jose-based Soonr set itself apart in the EFSS space with an enterprise-grade product and tighter security than most rival offerings. Even in the face of intense competition from better-known freemium businesses, the company posted steady growth. Though terms of the deal weren’t disclosed, the target’s standout product was likely enough to have generated a healthy enterprise software multiple. JEGI advised Soonr on its sale. For more information, contact JEGI’s Co-Heads of Technology Banking Jeff Becker and Joseph Sanborn at and