Innovating for Growth in Marketing Technology & Data

Date: July 24, 2014
Location: 21 Club, New York City

Sponsor: Strategy& (Formerly Booz & Company) (

The Jordan, Edmiston Group held its second Emerging Company Dinner of 2014 on July 24th at the 21 Club in New York City starting at 6PM with cocktails. These events are structured as roundtable discussions and provide a stimulating evening of great conversation and networking.

This Dinner was focused on the topic “Innovating for Growth in Marketing Technology & Data”, and the roundtable discussion was led by John Swadener, Partner, PwC Customer Analytics, who shared his unique and in-depth perspectives on data and marketing technology and what companies are doing to innovate for growth in this rapidly changing marketplace.

The Dinner brought together approximately 35 senior executives from a mix of large global corporations, such as BlueFocus Communication Group, eBay Enterprise, and Catalina Marketing Corporation, and emerging companies, including AddThis, Datamyx, and Maxifier.