Overview – the key information you should be aware of
(A) Who we are: We are Clarity Capital Partners Limited (a company registered in England and Wales (company number 4897210), whose registered office is at 5 Elstree Gate, Elstree Way, Borehamwood, Hertfordshire, WD6 1JD, United Kingdom) – also referred to in this policy as ‘we’, ‘us’ and ‘Clarity’.
(B) Our values and what this policy is for: We value your privacy and want to be accountable and fair to you as well as transparent with you in the way that we collect and use your personal information. We also want you to know your rights in relation to your information which you can find here below
(C) Who this policy applies to: This policy applies to:
- Visitors to our website www.claritycp.com; and
- Business contacts.
Depending on our relationship, we will collect and use your information in different ways.
- How we obtain your personal information;
- Collection of your personal information and how we use it:
- Our legal basis for using your personal information;
- How and why we share your personal information;
- How long we store your personal information;
- Your rights;
- Where we may transfer your personal information;
- Risks and how we keep your personal information secure;
- Links to other websites;
- Further questions and how to make a complaint.
(E) Your rights to object: You have various rights in respect of our use of your personal information as set out in section 6. Two of the fundamental rights to be aware of are that you may:
- ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose;
- ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our, or another person’s, legitimate interest.
You can find out more information in section 6.
The detail – the key information you should be aware of
- How we obtain your personal information
1.1 You may provide us with your personal information voluntarily. However, we may also receive information about you from third parties such as our suppliers and public websites, which we refer to as “third party sources” or “suppliers” throughout this policy.
1.2 You may give us personal data about yourself in the course of interactions with our staff (for instance if you give them your business card or send us your CV) or when you contact us by phone, e-mail or other means. If you contact us, we may keep a record of that correspondence.
- Collection of your personal information and how we use it
Please go to the section or sections below that best describes our relationship with you to find out the information that we collect about you and how we use this information. We refer to this as “personal information” throughout this policy.
2.1 Visitors to our website
(a) What personal information we collect about you
We, or third parties on our behalf, may collect and use the following information created and recorded automatically when you visit our website:
(i) Technical information. This includes: the Internet protocol (IP) address used to connect your computer to the internet address; the website address and country from which you access information; the files requested; browser type and version; browser plug-in types and versions; operating system; and platform. We use this personal information to administer our website, to measure the efficiency of our systems and to undertake an analysis of the locations from which people access our webpages;
(ii) Information about your visit and your behaviour on our website (for example, the pages that you click on). This may include the website you visit before and after visiting our website (including date and time), time and length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, traffic data, location data, weblogs and other communication data and information provided when requesting further service or downloads.
(b) How we use your personal information
We will collect, use and store the personal information listed above for the following reasons:
(i) for improvement and maintenance of our website and to provide technical support for our website;
(ii) to ensure the security of our website; and
(iii) to evaluate your visit to the website and prepare reports or compile statistics to understand the type of people who use our website, how they use our website and to make our website more intuitive. Such details will be anonymised as far as reasonably possible and you will not be identifiable from the information collected.
Please see sections 2.3 and 2.4 for more details about how we use your personal information.
2.2 Business contacts
(a) We, or third parties on our behalf, collect and use the following information about you:
(i) your name;
(ii) your business postal address;
(iii) your business email address;
(iv) your telephone number(s);
(v) information about your preferences;
(vi) any information provided by you when you correspond with us; and
(b) How we use your personal information
We will collect, use and store the personal information listed above for the purposes of contacting you in the normal course of doing business with you and/or your employer, dealing with any enquiries from you and also, for business development and marketing purposes, to contact you (including by email or post) with information about our services which you request or which we feel will be of interest to you (including newsletters).
Please see sections 2.3 and 2.4 for more details about how we use your personal information.
(c) Source of personal information. We may receive some of your personal information from third parties, such as marketing agencies and third party email marketing platforms such as LinkedIn.
2.3 Whatever our relationship with you is, we may also collect, use and store your personal information for the following additional reasons:
(a) to deal with any enquiries or issues you have about how we collect, store and use your personal information, or any requests made by you for a copy of the information we hold about you. If we do not have a contract with you, we may process your personal information for these purposes where it is in our legitimate interests for customer services purposes;
(b) for internal corporate reporting, business administration, ensuring adequate insurance coverage for our business, ensuring the security of company facilities, research and development, and to identify and implement business efficiencies. We may process your personal information for these purposes where it is in our legitimate interests to do so;
(c) to comply with any procedures, laws and regulations which apply to us – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so; and
(d) to establish, exercise or defend our legal rights – this may include where we reasonably consider it is in our legitimate interests or the legitimate interests of others, as well as where we are legally required to do so.
2.4 Further processing
We will not use your personal information in any way that is incompatible with the purposes set out in this section 2.
- Legal basis for use of your personal information
(a) our use of your personal information is necessary to perform our obligations under any contract with you; or
(b) our use of your personal information is necessary for complying with our legal obligations (for example, if you contact us requesting access to personal data we hold about you); or
(c) where use of your personal information is necessary for our legitimate interests or the legitimate interests of others. Our legitimate interests are to:
(i) run, grow and develop our business;
(ii) carry out marketing, market research and business development;
(iii) provide services to our customers, make and receive payment and provide customer services;
(iv) place, track and ensure fulfilment of orders with our suppliers; and
(v) carry out internal group administrative purposes.
3.2 If we rely on our (or another person’s) legitimate interests for using your personal information, we will undertake a balancing test to ensure that our (or the other person’s) legitimate interests are not outweighed by your interests or fundamental rights and freedoms which require protection of the personal information.
- How and why we share your personal information with others
4.1 We will share your personal information with our group companies where it is in our legitimate interests to do so for internal administrative purposes (for example, ensuring consistent and coherent delivery of our services to our customers, corporate strategy, compliance, auditing and monitoring, research and development and quality assurance).
4.2 We will share your personal information with the following third parties or categories of third parties:
(a) Mailchimp and other service providers (such as mail distributors) that assist us in our marketing, advertising and promotional activities; and
(b) our other service providers and sub-contractors, including but not limited to CRM platform providers, payment processors, insurers, warehouse, storage and logistics providers and cloud service providers.
4.3 Any third parties with whom we share your personal information are limited (by law and by contract) in their ability to use your personal information for any purpose other than to provide services for us.
4.4 We will also disclose your personal information to third parties:
(a) where it is in our legitimate interests to do so to run, grow and develop our business:
(i) if we sell or buy any business or assets, we may disclose your personal information to the prospective seller or buyer of such business or assets;
(ii) if substantially all of our or any of our affiliates’ assets are acquired by a third party, in which case personal information held by us will be one of the transferred assets;
(b) if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity;
(c) in order to enforce or apply our terms and conditions or any other agreement or to respond to any claims, to protect our rights or the rights of a third party, to protect the safety of any person or to prevent any illegal activity; or
(d) to protect the rights, property, or safety of Clarity, our staff, our customers or other persons. This may include exchanging personal information with other organisations for the purposes of fraud protection and credit risk reduction.
4.5 We may also disclose and use anonymised, aggregated reporting and statistics about users of our website or our goods and services for the purpose of internal reporting or reporting to our group or other third parties, and for our marketing and promotion purposes. None of these anonymised, aggregated reports or statistics will enable our users to be personally identified.
4.6 Save as expressly detailed above, we will never share, sell or rent any of your personal information to any third party without notifying you and, where necessary, obtaining your consent. If you have given your consent for us to use your personal information in a particular way, but later change your mind, you should contact us and we will stop doing so.
- How long we store your personal information
5.1 We keep your personal information for no longer than necessary for the purposes for which the personal information is processed. The length of time we retain personal information for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights.
- Your rights
6.1 You have certain rights in relation to your personal information. If you would like further information in relation to these or would like to exercise any of them, please contact us via email at firstname.lastname@example.org at any time. You have the following rights:
(a) Right of access. You have a right of access to any personal information we hold about you. You can ask us for a copy of your personal information; confirmation whether your personal information is being used by us; details about how and why it is being used; and details of what safeguards are in place if we transfer your information outside of the European Economic Area (“EEA”).
(b) Right to update your information. You have a right to request an update to any of your personal information which is out of date or incorrect.
(c) Right to request deletion of your information. You have a right to ask us to delete any personal information which we are holding about you in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 12.
We will pass your request on to other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are using the contact details in section 12.
(d) Right to restrict use of your information: You have a right to ask us to restrict the way that we process your personal information in certain specific circumstances. You can ask us for further information on these specific circumstances by contacting us using the details in section 12.
We will pass your request onto other recipients of your personal information unless that is impossible or involves disproportionate effort. You can ask us who the recipients are using the contract details in section 12.
(e) Right to stop marketing: You have a right to ask us to stop using your personal information for direct-marketing purposes. If you exercise this right, we will stop using your personal information for this purpose.
(f) Right to data portability: You could have a right to ask us to provide your personal information to a third party provider of services. This right only applies where we use your personal information on the basis of your consent or performance of a contract; and where our use of your information is carried out by automated means.
(g) Right to object. You have a right to ask us to consider any valid objections which you have to our use of your personal information where we process your personal information on the basis of our or another person’s legitimate interest.
6.2 We will consider all such requests and provide our response within a reasonable period (and in any event within one month of your request unless we tell you we are entitled to a longer period allowed by applicable law). Please note, however, that certain personal information may be exempt from such requests in certain circumstances, for example if we need to keep using the information to comply with our own legal obligations or to establish, exercise or defend legal claims.
6.3 If an exception applies, we will tell you this when responding to your request. We may request you provide us with information necessary to confirm your identity before responding to any request you make.
7.1 We may collect and use your personal information for undertaking marketing by email telephone and post.
7.2 We may send you certain marketing communications (including electronic marketing communications to existing customers) if it is in our legitimate interests to do so for marketing and business development purposes.
7.3 However, we will always obtain your consent to direct marketing communications where we are required to do so by law (for instance if we want to send email marketing to consumers at their personal email addresses). We will also ensure that any direct marketing sent has a clear way of unsubscribing from our lists should you wish to at any stage.
7.4 If you wish to stop receiving marketing communications, you can contact us by email at email@example.com
- Where we may transfer your personal information
8.1 Your personal information may be used, stored and/or accessed by staff operating outside the EEA working for us, other members of our group, third party partners or suppliers. Further details on to whom your personal information may be disclosed are set out in section 4.
- Risks and how we keep your personal information secure
9.1 The main risk of our processing of your personal information is if it is lost, stolen or misused. This could lead to your personal information being in the hands of someone else who may use it fraudulently or make public information that you would prefer to keep private.
9.2 For this reason, we are committed to protecting your personal information from loss, theft and misuse. We take all reasonable precautions to safeguard the confidentiality of your personal information, including through use of appropriate organisational and technical measures. Organisational measures include physical access controls to our premises, implementing internal policies and staff training and ensuring confidentiality obligations are imposed on our employees and third parties. Technical measures include requiring passwords for access to our systems, the use of encryption and anti-virus software and logically separating data.
9.3 In the course of provision of your personal information to us, your personal information may be transferred over the internet. Although we make every effort to protect the personal information which you provide to us, the transmission of information over the internet is not completely secure. As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted online and that any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to prevent unauthorised access to it.
- Links to other websites
- Further questions and how to make a complaint
12.1 If you have any queries or complaints about our collection, use or storage of your personal information, or if you wish to exercise any of your rights in relation to your personal information, please contact firstname.lastname@example.org. We will investigate and attempt to resolve any such complaint or dispute regarding the use or disclosure of your personal information.
12.2 In accordance with Article 77 of the General Data Protection Regulation, you may also make a complaint to the Information Commissioner’s Office, or the data protection regulator in the country where you usually live or work, or where an alleged infringement of the General Data Protection Regulation has taken place. Alternatively, you may seek a remedy through the courts if you believe your rights have been breached.
“JEGI and Clarity proved to be great advisors, as well as great bankers. Their level of preparation and consultative approach made a big difference. And the quality of their work and advice during the process was even more impressive.”André Lejeune, Chairman & CEO, Selligent
“The Clarity team did an excellent job advising on all aspects of our deal, closing a very important transaction for us on a tight timeline and getting us a great result. Personally I very much valued their pragmatic and insightful advice throughout the process and loved working with them.”Helen James, CEO, Investis
“Clarity did an excellent job for us. Getting the deal over the line required both cast-iron technical capabilities as well as highly effective communication and negotiation skills. Their advice was always straightforward and to the point. They are a real pleasure to work with and the outcome is a great result for all parties involved.”David Kershaw, CEO, M&C Saatchi
“Clarity were central to the successful completion of our discussions with DDB. Their focus, discipline, thoroughness and stamina kept all those concerned on a clear path and allowed us to continue running a successful business when we could have been distracted. Their advice was both realistic and inspiring and their energetic and driven approach is underpinned by impressive commercial expertise.”James Murphy, CEO, adam&eve/DDB
“Clarity and JEGI took great trouble to really understand our business before preparing a deal process strategy. They have managed a complex process with multiple bidders in a thorough, methodical and highly professional manner. I am delighted with the outcome for both our exiting and new investors. Thanks in large part to Clarity and JEGl, our business is well positioned for the next phase of growth.”Neil Thackray, CEO, Briefing Media
“Clarity were key in making this transaction happen. The energy was there from start to finish. In addition, dealing and talking with the team on almost a daily basis made us feel they were part of our organization. We all valued their advice and opinion from start to finish.”Nicholas Rey, CFO, Dentsu Network West