ANNUAL GLOBAL MARKETING INDUSTRY M&A REPORT

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This year our report provides a fully global overview of marketing services transactions in 2016 and 2017, reflecting the continued structural shifts that we have been observing in the sector.

Among some of the findings, we see an ever-increasing number of acquirers coming from outside of what one would call traditional marketing services, with only 7% of all transactions announced by the Global Networks, representing a decline of 33% compared to 2016. Demand for specialist digital capabilities continues to dominate the sector with 594 specialist transactions announced, and despite an overall 7% decrease in global transaction volume compared to 2016, we see these trends persisting and reshaping the industry as we know it.

Click here for the full report

 

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